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Mobile Advertisement - Product Overview

Usage of mobile handsets has been increasing exponentially worldwide, while the number of Internet users, TV viewers or printed materials readers is becoming comparatively less. At the same time, there has been noticeable growth in the marketing and advertising sector, resulting from the high competition between service providers. Capitalising on latest telecom technologies, mobile advertisement has been newly introduced as a form of advertisement via mobile handsets and it is being considered an important subset of mobile marketing.

The main idea of using mobile handsets for advertising is to make an advantage of the big penetration to this medium, with consideration to the fact that mobile handsets are permanently carried, almost always, and have the most accurate audience measurement. Mobile handsets could be the first personal mass medium, hence they are no longer just about conducting conversations; they can actually serve as advertising tool.
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